DTC Brands
AI-powered growth for DTC brands
A dedicated strategist and AI agents scale your DTC brand across Meta, TikTok, Google, and Amazon — testing creative, expanding audiences, and optimizing spend around the clock.
The challenges
Creative is the new targeting
With Meta's broad targeting and Advantage+, creative quality determines performance more than audience selection. You need a high volume of creative variants tested continuously.
Platform diversification
Relying on a single platform is risky. DTC brands need to run profitably across Meta, TikTok, Google, and increasingly Amazon — each with different creative formats and optimization strategies.
Scaling without losing efficiency
What works at $10K/month in spend often breaks at $100K. Audiences saturate, CPAs rise, and creative fatigues faster at higher spend levels.
Attribution in a post-iOS14 world
Platform-reported conversions are unreliable. Understanding true performance requires cross-referencing platform data with server-side tracking and incrementality testing.
What Adera does for DTC brands
Meta and Instagram ads
Full management of Advantage+ Shopping, dynamic creative, retargeting, and prospecting campaigns. AI agents test creative variations and optimize for purchase ROAS continuously.
TikTok advertising
Native TikTok ad management including Spark Ads, In-Feed, and catalog campaigns. AI optimizes for the platform's unique content style and audience behavior.
Google for DTC
Performance Max, Shopping, Search, and YouTube campaigns managed by AI agents that optimize for revenue, not clicks. Includes product feed optimization.
Creative testing at scale
AI agents run structured creative tests — isolating variables like hooks, body copy, CTAs, and visual formats. Results feed directly into the next round of creative briefs.
Audience expansion
Systematic testing of new audiences, lookalikes, and interest-based targeting. AI identifies which audience segments convert profitably and scales them.
Unified reporting
Cross-platform revenue, ROAS, and CPA reporting in one view. See which platform and campaign is driving real revenue — not just attributed clicks.
Start with a growth audit
Get a complete audit of your DTC ad funnel — creative performance, audience health, platform mix, and conversion path — with a 90-day roadmap for $500.
Book a consultation