SaaS
AI-powered growth for SaaS
A dedicated strategist and AI agents drive signups, demos, and activations across Google, LinkedIn, and Meta — optimizing for the metrics that matter to SaaS businesses.
The challenges
High CAC and long sales cycles
SaaS buyers research extensively before converting. Acquiring a customer often takes multiple touchpoints across search, social, and retargeting — each adding cost.
Balancing brand and performance
You need top-of-funnel awareness to build pipeline, but every dollar spent on brand is a dollar not driving direct signups. Balancing the two requires constant calibration.
Multi-touch attribution
A prospect sees a LinkedIn ad, clicks a Google ad a week later, and signs up through a retargeting ad. Assigning credit — and budget — correctly is complex.
Scaling beyond founder-led growth
What worked at $5K/month in ad spend breaks at $50K. Campaign structures, creative strategies, and audience targeting all need to evolve as you scale.
What Adera does for SaaS
Google Ads for SaaS
Search, display, and YouTube campaign management optimized for SaaS metrics — signups, activations, and qualified demos rather than just clicks.
LinkedIn advertising
Targeted campaigns reaching decision-makers by job title, company size, and industry. AI optimizes bidding on LinkedIn's unique auction dynamics.
Meta for B2B
Retargeting, lookalike audiences, and lead generation campaigns on Facebook and Instagram — managed by AI agents that optimize for downstream conversions, not just form fills.
Full-funnel campaign architecture
Structured campaigns from awareness through consideration to conversion, with AI managing budget flow between funnel stages based on real performance data.
CAC and LTV tracking
Campaigns optimized against customer acquisition cost and lifetime value — not vanity metrics. AI agents track which campaigns produce customers that retain.
Experiment velocity
AI agents run more creative and audience tests in a week than a manual team runs in a month. Each test feeds data back into the next iteration.
Start with a growth audit
Get a full audit of your SaaS marketing funnel — paid channels, landing pages, and conversion paths — with a 90-day growth roadmap for $500.
Book a consultation